Results of the Active.Com and Triathlon America Triathlon Participant Study

At the Triathlon America conference, the results of a study designed “to better understand the behaviors, attitudes and motivations of both new and experienced triathletes” by Active Network and Triathlon America were announced today. The N for this study is 1700, and was composed of members from the Active.com® Lifestyle Panel. I haven’t been able to get more details from their website yet, but here are some talking points I culled from TheStreet.com.
  • The study divided triathlon participants into four many groups: the newcomer, the practitioner, the veteran, and the lapsed athlete. I am either the practitioner or the lapsed athlete, depending on how much coffee I have.
  • Women participation in the sport continues to grow. Females comprised 55% of the “newcomers.”
  • 90% of triathletes have obtained higher education.
  • 43% of triathletes travel with their families.
  • We apparently have a “tribe”mentality, meaning we share core values and beliefs. For example, we all believe skin tight Lycra is appropriate wardrobe for pretty much anywhere.

I’m hoping some that this kind of work leads to better experiences for athletes and their families. I think there is a lot of work to be done with involving athlete families at races. My family was pretty much bored to death at Couer d’Alene last year. I will see if I can get my hands on the actual results findings.

About Ironvan

From couch potato to Ironman triathlete in 2 years.

Posted on February 20, 2012, in Uncategorized and tagged , , , , , . Bookmark the permalink. Leave a comment.

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